So SEO is important in this economy more than ever. We are in a changing time and starting to realize that the web is more than myspace and amazon.

There is a considerable sized body of practitioners of SEO who try to make the site as accessible to those visitors as to any other who would come to the pages. The focus of their work isn't primarily to rank the highest for certain terms in search engines, but rather to help site owner's fulfill the business objectives of their sites. A successful Internet marketing campaign may drive organic search results to pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and making sites accessible and usable.

Many see search engine marketing as a larger umbrella under which search engine optimization fits, but it's possible that many who focused primarily on SEO in the past are incorporating more and more marketing ideas into their efforts, including public relations strategy and implementation, online display media buying, web site transition SEO, web trends data anaylsis, HTML E-mail campaigns, and business blog consulting making SEO firms more like an ad agency.

So as the world economy goes into a doom and gloom, a lot of companies are thinking about not doing anything in terms of advertising and promotion. Contrarily, they begin to switch on investing in website. Now is the time as well to be online advertising, and getting better rankings, the clicks through Pay Per Click and those clients converting. Once the competition comes around to figuring out this internet thingy they will be light years ahead of them with all of their would be clients boasting about how much they love the service or product.