Visit any internet marketing forum and you are bound to find at least a few discussions on Google Page Rank. But what exactly is Google Page Rank and what do you need to do to increase it?

First of all Page Rank is a value that Google assigns to a web page based on the importance of the page. It is determined by the number of incoming links to that web page and few other factors including the page rank of the page giving the link to you.

There has been discussion recently asked to the importance of page rank. However one thing to consider is this, if Google thinks page rank is important than page rank is important.

Remember Google gets over 65% of all the search traffic on the Internet every day. If you were to take 10 websites that were all optimized for the same keywords, typically you would find that the page with the highest page rank would rank higher in the search engine results than the other pages.

So what are the best ways to increase your Google Page Rank?

1. One of the first things you should do is aim to increase the numnber of backlinks that you have pointing to your website. This fact alone can increase your link popularity and ultimately increase your page rank. Combined with that is the fact that the more back links you have pointing back your website for more potential traffic you will get from it.

2. As well as increasing the quantity of links to your website you should also try to get your links on high quality web pages. This means getting your link on pages that are ranked as high or higher than yours. When you do this some of their page rank can be transferred to you which ultimately helps increase the page rank of your site.

There are lots of ways to increase your page rank, but the most common methods are posting in discussion forums that have a high page rank, article marketing, submitting your site to directories, commenting on blogs and distributing press releases.

You should also try to get some deep links in addition to the links to your home page. Deep linking means linking to internal pages on your website as opposed to always linking to your homepage.

There are many other methods that you can use to improve your page rank, but any time you spend on getting links is well spent!

It is worth noting that the page rank displayed on the Google toolbar is not up to date. Although Google is always internally updating the page rank of web pages, the toolbar page rank is only updated every few months.

You should also be aware that just because a web page has a low page rank it doesn’t mean that getting a link on that page isn’t worthwhile. The page rank could increase on the next toolbar update.

Finally, it is worth remembering that a good Google Page Rank on its own is not necessarily going to mean lots of traffic. You also want to ensure that you have chosen good keyword phrases and have optimized your website.

By Suzanne Morrison in Google