Recently, www.knowledgeatwharton.com has listed "the 30 greatest innovations for 30 years", and the standard of selection is how these innovations to change people's life.

Making friends online ranks 20th after Internet, broadband, Word Wide Web, browser, HTML, computer, notebook, telephone, email and so on. With the development of SNS (Social Network Service), SNS becomes a part of people's life, and the secret of SNS ads is revealed. On one hand, these SNS site urgently need make profit by advertising; on the other hand, the whole world keep an eye on whether it work or not. Some statistics show that the advertising income of Facebook, the largest SNS site in the world, reached up to 1450 million dollars in 2007, and doubled in 2008.

SNS changes marketing. One search indicates that Social Network such as Facebook and MySpace might change the nature of ads, and make ads more "social" proved by one typical example which is an activity named "Change Yourself in 30 Days" hold by a famous SNS site in China. It created a new to approach consumers.

This marketing promotion is for a clothes brand on Internet. Consumers have their own stage on Internet, and realize the dream to be involved in fashion as an ordinary person in this activity. They can make personalized clothing matches to show their unique characteristics and fashion value, and share with more people on Internet. So SNS marketing takes a new look instead of following the old pattern which is just showing ads.

Nowadays SNS site is the new fashion trend. People not only want to meet others, but also to share their life. Such mechanism decides that it is different from the marketing mode before. In the past, it is enterprises to pump information to consumers, but now, it is consumers who want to get information from enterprises.

In this Internet era, the world become more digital than before, and new media and new ways of interacting will make new miracles. Internet is a place where miracles always happen, while SNS marketing is just in the beginning.